Email marketing is on the rise worldwide. Savvy business owners can't overlook the power, effectiveness and cost saving benefits that email marketing can bring to an organisation.
What exactly is email marketing?
An email marketing campaign consists of a highly effective email, devised to promote products and services for your organisation. The email could be a simple text based message or a highly graphical message with artwork to match your corporate ID.
- The benefits of email marketing:
Generate new leads and convert prospective customers into a sale.- Save money eliminating the printing and distribution costs involved in a direct mail campaign.
- Higher response rates than conventional marketing.
- Your message can be personalised. Eg. Dear John Smith - has a better chance of being read.
- The average employee of a company checks their email 6 or more times a day - a better chance of being read.
- Some business owners and employees check their email while on holiday! - a better chance of being read.
- How can you use email marketing?
- Email marketing is a powerful tool for acquiring new customers and maintaining the valuable relationships of existing customers.
- Target existing clients/subscribers with information that is personalised and specific to their needs. This will achieve more effective results by presenting the recepient with relevant information rather than bombarding them with masses of generic material.
- Customer/service user relations management tool.
- More frequent customer contact helps give your products/service an edge in a competitive market and keeps your company fresh in your clients' mind.
How does it compare to Direct Mail campaign?
Direct mail is the traditional form of marketing, printed promotional literature delivered directly to your door. The biggest benefit for any business using email marketing is it eliminates the expensive printing and mailing costs of a direct mail campaign.
How to do I reach new customers via email?
To reach new customers you should invest in buying email addresses from specialist data companies. The email addresses can be sorted by various criteria to ensure the profile of the customer matches your marketing needs. Owners of the email addresses provided on these lists have given express permission to receive marketing literature via email. Email databases are available from minimum orders of 1000 up to 250,000+. Click here to contact me for further information about what data could be available for your company.
- To help you get started, I can do the following for you:
- Design a bespoke HTML email.
- Integration of a subscription box into your existing website so clients/users can sign up easily and quickly.
- Delivery of your campaign.
- Campaign monitoring
- As part of the email marketing campain, I give you online access to a campaign monitor, which will provide you with following information:
- How many opened were opened and which recipients opened them.
- Reaction time - when they first opened the email. .
- How many messages were unopened.
- Who opened the email and which specific link they clicked.
- How many recipients unsubscribed.
Due to the varying size of mailing lists required and unique design requirements onvolved please click here to contact me for an email marketing quote.
